Ecommerce Profit Calculator
Use this general ecommerce profit calculator to estimate true product-level profit before you launch, scale ads, or change pricing.
How the Ecommerce Profit Calculator works
Use this general ecommerce profit calculator to estimate true product-level profit before you launch, scale ads, or change pricing.
Who should use it
Best for Shopify, WooCommerce, TikTok Shop, marketplace, dropshipping, and DTC sellers who want one flexible profit model.
Ecommerce Profit formula
Revenue = selling price + shipping charged. Net profit = revenue minus product cost, shipping, packaging, platform fees, payment fees, ads, estimated returns, taxes, and other costs.
Transparent methodology
Costs included in this model
- Selling price
- Product cost
- Shipping charged to customer
- Actual shipping cost
- Packaging cost
- Platform fee percentage
- Platform fixed fee
- Payment processing fee percentage
- Payment processing fixed fee
- Ad cost per sale
- Return rate
- Tax/VAT percentage
- Other cost
Sources & review
Defaults are editable estimates. Verify plan, country, currency, category, and provider-specific charges before making a decision.
Last reviewed:
Ecommerce Profit example
If a product sells for $49 with $18 product cost, $5 shipping, $1.25 packaging, 3% platform fees, 2.9% payment fees, and $8 ads, the calculator shows whether the order is truly profitable after every major cost.
Ecommerce Profit mistakes to avoid
- Ignoring payment fixed fees on lower-priced products.
- Treating shipping charged as pure profit.
- Forgetting refunds, packaging, and ad cost per sale.
Related ecommerce calculators
FAQ
What is a good ecommerce profit margin? +
Many ecommerce products land between 10% and 30% net margin, but the right target depends on category, fulfillment model, return rate, and ad costs.
What costs should I include in ecommerce profit? +
Include product cost, platform fees, payment processing, shipping, packaging, ads, refunds, taxes or VAT when relevant, and any product-level operating costs.
Does this calculator include taxes? +
The general ecommerce calculator includes an optional tax or VAT percentage. Other calculators focus on product economics and fees, so add tax as an other cost if needed.
Are platform fees accurate? +
The calculators use editable fee inputs and common defaults where useful. Always check your own marketplace, payment provider, plan, country, and currency.
How do I calculate profit after ad spend? +
Subtract your ad cost per sale from revenue after product cost, shipping, packaging, platform fees, payment fees, returns, and other costs.
How do I calculate profit margin? +
Subtract all product-level costs from revenue to find net profit, divide net profit by revenue, then multiply by 100. For example, $20 profit on $100 revenue is a 20% profit margin.
How does a profit margin calculator work? +
A profit margin calculator totals revenue and entered costs, calculates the remaining profit, and expresses that profit as a percentage of revenue. Better estimates include seller fees, shipping, ads, and expected returns.
How do I calculate gross profit on a calculator? +
Gross profit is revenue minus direct product cost. Net profit goes further by subtracting shipping, marketplace fees, payment processing, advertising, returns, taxes when applicable, and other selling costs.
How much profit did I make on a sale? +
Add the selling price and customer-paid shipping, then subtract product cost, fulfillment, packaging, fees, advertising, expected returns, and other order costs. The remainder is estimated net profit per sale.
How often should I update product pricing? +
Review pricing whenever product cost, shipping rates, ad performance, return rates, marketplace fees, or competitor pricing changes materially.