Product Pricing Calculator
Use this product pricing calculator to set prices that account for costs, fees, and a target profit margin before a product goes live.
How the Product Pricing Calculator works
Use this product pricing calculator to set prices that account for costs, fees, and a target profit margin before a product goes live.
Who should use it
Best for sellers pricing new products, wholesale buys, bundles, print-on-demand items, and private label launches.
Product Pricing formula
Recommended price solves for product cost, shipping, packaging, estimated fees, and your desired profit margin or profit amount.
Transparent methodology
Costs included in this model
- Product cost
- Shipping cost
- Packaging cost
- Platform fee percentage
- Payment fee percentage
- Desired profit margin
- Desired profit amount
Sources & review
Defaults are editable estimates. Verify plan, country, currency, category, and provider-specific charges before making a decision.
Last reviewed:
Product Pricing example
If a product costs $18, shipping is $5, packaging is $1, fees are 6%, and you want a 30% margin, the calculator recommends a price that covers both costs and fees.
Product Pricing mistakes to avoid
- Applying margin to cost instead of selling price.
- Forgetting percentage fees rise as price rises.
- Pricing from competitor prices without checking your own costs.
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FAQ
How do I calculate a profitable selling price? +
Add product, shipping, packaging, and fixed costs, account for percentage fees, then solve for a price that leaves the desired profit margin or profit amount.
What is the difference between margin and markup? +
Margin is profit divided by selling price. Markup is profit divided by cost. The percentages are not interchangeable, so pricing from markup can produce a different result from targeting margin.
Should shipping be included in product pricing? +
Include seller-paid shipping even when it is marketed as free. If the customer pays separately, model both the shipping revenue and the actual shipping expense in a profit calculator.
How do marketplace fees affect the recommended price? +
Percentage fees rise with the selling price, while fixed fees remain constant. A useful pricing calculation accounts for both instead of simply adding a flat percentage to cost.
Can I set a target profit amount and margin? +
Yes. Enter a target margin and optionally a desired profit amount. The calculator uses the stronger requirement when estimating a recommended selling price.